PwC Íæż½ã½ãAthletic Forum

The PwC Íæż½ã½ãAthletic Forum was launched in 1989 as a community outreach initiative that brings to the Dallas community individuals who have achieved extraordinary success in athletics.

Celebrating 34 seasons, the Forum is widely regarded as America's preeminent sports luncheon series, producing two annual luncheons and two evening receptions, as well as the Doak Walker Award Presentation Banquet. Proceeds from PwC Íæż½ã½ãAthletic Forum events are used to support athletic scholarships and operating initiatives at SMU.

Season subscriptions are now available for purchase by calling 214-768-4314

2024-2025 Season lineup

  • Reception featuring Darren Woodson

    Three-time Super Bowl Champion safety and member of the Dallas Cowboys Ring of Honor
    A legendary safety for the Dallas Cowboys, is widely regarded as one of the NFL's all-time greats. With three Super Bowl titles to his name, Woodson was a key player in the Cowboys' dominant defense throughout the 1990s. His hard-hitting style and leadership on the field earned him five Pro Bowl selections and a spot in the Dallas Cowboys Ring of Honor. Off the field, Woodson is an advocate for community involvement and mentorship, serving as a positive role model for young athletes. His impact extends beyond football, as he continues to inspire and motivate others through his commitment to personal growth and giving back.
    Armstrong Fieldhouse, Íæż½ã½ãCampus
    Tuesday, April 22
    5:30 p.m. Reception | 6:30 p.m. Program

  • Luncheon featuring Lee Trevino

    The golf community’s ace in the hole
         A golf icon and six-time major champion, is celebrated for his trailblazing career. Trevino’s impact on the game extends beyond his victories, as he broke barriers and became one of the sport’s most beloved figures. A true ambassador for golf, Trevino continues to inspire new generations of players and fans.
    Omni Dallas Hotel
    Thursday, April 10 2025
    12:00 P.M.

  • Doak Walker National Collegiate Running Back Award

    The Doak Walker Award Presentation Banquet

    January 31, 2025

    5:30 p.m. Reception | 6:30 p.m. Dinner
    Black tie optional
    Omni Downtown Dallas
    Dallas, Texas

    Hosted by Joel Klatt, lead college football analyst for FOX Sports &
    Allison Williams, FOX Sports college football sideline reporter.

     

  • Luncheon featuring Sydney McLaughlin-Levrone

    Gold medal Olympian hurdling over obstacles
    Olympic gold medalist and world-record holder in the 400m hurdles, is a rising star in track and field. McLaughlin has captivated audiences with her record-breaking performances. Off the track, she is a role model for young athletes and a champion for mental health awareness in sports.
    Omni Dallas Hotel
     November 4, 2024
    12:00 p.m.

  • Reception featuring Eric Dickerson

    Legendary running back rushing for advocacy
         NFL Hall of Famer and record-breaking running back, first made his mark as a Mustang at Íæż½ã½ãwhere he became a standout in college football. A six-time Pro Bowler, Dickerson went on to set the single-season rushing record—a feat that remains unmatched. Off the field, he is a passionate advocate for players' rights and youth development in sports.
    Garry Weber End Zone Complex at the Gerald J. Ford Stadium
     October 9, 2024
    6:00 p.m.

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